Hello Friends, Nowadays the Trend for the term “Event Blogging” is growing like anything among the Bloggers. Today through this post I am Sharing my experience from my very first Event Niche blog. Today I will be revealing few Tips and tricks which made my Event blog a Successful one.
I started Blogging On Dec 31st 2014 and obviously I was also struggling to make that single “$” from my blog like few of you would be struggling now. At that time I was Like How the hell these people were earning this huge money ? and why I was not ? Trust me guys I was too bad at blogging I didn’t even knew what Adsense was? What WordPress was? I just knew how to write some articles and how to change the blogger templates 😛 .
As a Mechanical Engineering student these things were very strange for me but because of my love towards PC and Internet I decided to learn. Then I got Introduced to many Bloggers who were making really huge money. I started learning what they did and even made many friends online who were there to help me in trouble. Basically I had 2 mentors in blogging one was there to guide me “VENKATESH GEDDAM“ and the other was there to teach me “GOOGLE“.
What Is an Event Niche Blog :
During this journey I came to know about a new term “EVENT BLOGGING” and people earning’s from it made me crazy. So we decided to give it a try which gave me ultimate results. For the newbies here “Event Based blogs are the blogs which are created and ranked in Advance for a particular upcoming event like Diwali, New year, Valentines day etc.Such that they receive Huge traffic on the day of the event to their blogs organically and result in making Huge revenue only on that event day“
Hope you all understood what is an Event Niche Blog and You would have seen many of them. There are many bloggers who made thousands of Dollars from these kind of Event Niche based blogs.But these are not that simple to build as it appears to be. It takes several Sleepless nights and efforts to make it a successful one.
Basically in the start of our journey in blogging we require some investment. Event blogs are the best way to generate those investments.That is the reason I did this event and now I got sufficient money to reinvest in Blogging. So this is a Simple but worthy Case study of my Event blog.
Here is How I did it :
- EVENT SELECTION
- REGISTER A DOMAIN NAME RELATED TO EVENT
- BUILD YOUR EVENT BLOG
- LINK BUILDING FOR YOUR EVENT NICHE
- MONETIZATION & OPTIMIZATION OF YOUR EVENT BLOG
Its the most Important part for the Success rate of your event blog. If you do not research this step properly then all your hard work as well as your Time invested will go in vain. Here is what I did in this step. I simply had a glance over the upcoming various events (Sports,results,festivals,tv shows etc) on the calendar. And then I selected the TV show niche and Selected an Event “BIGG BOSS 9“, I selected that event on the basis of the searches for that event in the previous year. For checking the average monthly search simply go to “Google Keyword planner” and Type Bigg Boss and select the time period and click on get ideas. There you will be given with the reports for the Avg Monthly searches for that particular keyword. You can select any Event of your choice but look for proper metrics and see the Targeted countries and all. Here are the reports I found for the keyword Bigg Boss.
By this process I selected few keywords which I wanted to Rank for. One more reason to select this Event was that I saw all the previous seasons of Bigg boss show 🙂 that is why I clearly knew the format and how the show is going to be and what the viewers need. Have a good knowledge on what you are going to do. So after selecting the event here comes the next step Buying and registering a domain name.
REGISTER A DOMAIN NAME RELATED TO EVENT :
After selecting the event, Simply select few keywords you want to rank for. Then go to any domain name registrar like BigRock,Godaddy etc. Try to get a Top level Domain (TLD). It means try to have an exact mach domain name to your keyword. Example for TLD – Biggboss9updates.com, biggbosslive.com etc .There will be many available choose according to your keyword. The main advantage of TLD’s is that If everything going according to plan then there are chances that If people search for that particular keyword then you can be ranking on top. For that I simply went to google and searched for “99 Rs Godaddy domain 😛 ” then clicked on the first result and Registered a domain containing my keywords at just Rs 111 on Jun 25 2015 i.e approximately 3 and half months prior to the event.
BUILD YOUR EVENT BLOG :
After registering my Exact match Domain name I was pretty much excited for that event. I decided to build my blog on Blogger because I didn’t have investment for those Hostings. But if you think that Just selecting an Event and Buying an EMD will fetch you $$$ then you are absolutely wrong. Still I believe Content is the King. Since day one I started posting content on my blog with selected keywords rich articles with 400-800 words.I didn’t copy any content except Images and tried maximum to provide my own content on my blog.
Here is the key guys, You need to focus on “On page SEO with user engagement” . You need to treat these kind of events as a Micro-niche blog Instead of Ultra spam Event blogs.
The Show started on Oct 11th and by then there were 15 articles on my blog and It ended on Jan 23rd 2016 by then I had 33. Here is an Image after completion of the event displaying the page views I obtained on few articles 😀 .These were really over my expectations.
Here are the tips for posting Excellent quality article :
- Do not Stuff the Keywords in this kind of events because these are to be taken care as a MicroNiche blog instead of Event.
- Try to make a catchy Unique headline for the post, Try including year and dates in it.
- Write in the user point of view.
- Keyword rich article. I said rich not stuffed !
- Interlinking Helps a Lot ! Do not forget this.
- You can use Spinned articles. But don’t know why I didn’t used it.
- Make your site stay updated with fresh News.
LINK BUILDING FOR YOUR EVENT NICHE :
After posting content and setting up my blog there was an important thing left that was Link Building. I started building links from the day one Itself. Here are the things I did in link building process –
- Directory Submissions.
- Manual Comment Link building.
- Building Responses.
- InterLinking Articles.
- Massive Social sharing on FB groups and pages, Google + Communities, Twitter, Stumble upon, Pinterest, Linkedin.
Here is a small step by step Guide on how I built Good quality Backlinks for My Event based blog
Step 1 : Find Few Top Ranking Event Blogs
For this simply go to google and search for any nearest upcoming event. For me they were “Diwali, black friday, New year, Halloween etc”. Search these terms in google and select a few sites which are ranking on the top in Google for those terms.
Step 2 : Check the metrics of those Event Blogs
To check the Metrics Simply copy the link of the particular site and paste it in the Openlinkprofiler and click on analyze Backlinks.
Now a new window appears, In that go to “LIS” section and change the value from 50 % – 100% as per your wish. Here is a pic how to do it
Now the list will be Filtered and just go and throw your links on those page. Similarly use other URL’s and make links there too.
Step 3 : Link Building Frequency
Do we Have to follow any link building frequency ?? Actually the answer is yes but I did not follow any rule like that. I just built links daily until i got bored 😛 . But remember ” Keep Building 5 Links a Day and Get the Rankigs on your Way “. As this was a 3 months event so the backlinks won’t index in a day it may take weeks to get indexed. So build links until you get bored and enjoy during event.
These pics were taken after completion of the events as I did not expect That I will write something like this. So never mind, Here is another screenshot from Ahref dashboard
During Building links concentrate on Anchor texts. If you use wrong Anchor text then you will not rank for your required keyword. Try using different anchor texts for different sites. Build links for both Homepage and posts as well for your Event Niche Blog. I didn’t use any link indexer, Just used the Google Webmaster Fetching feature and it worked for me like charm.
And most Important point to Bank from these kind of events is Share on social Media like hell. I created a FB page 1 month before the event and used the trending tags and posted some interesting stuff and got 5k+ likes on fb page. Similarly posted on various g+ community and used the trending tags in Twitter and got number of retweets . Post on Stumbleupon and pinterest also.
MONETIZATION & OPTIMIZATION OF YOUR EVENT BLOG :
You can monetize with many ad networks But Adsense is the best.Place the ads 2-3 days prior to the event date. If you think that just placing ads will fetch you thousands of dollars then read this.
This was the most funniest thing happened with me, One day during the event I got a realtime of 2000+ on my site and I was on cloud nine 😀 Excitedly I opened my Adsense account and saw 23 $ then I was like WTF 🙁 Then I got to know regarding optimizing Page load time, CPC, CTR, Ads placement by my friend Pranay Anumula 🙂 . As this was an Indian Event so we cant expect High cpc (I had CPC about 0.09 to 0.11) But the problem was with CTR and page load time. So we decided to change theme and used a simply light clean theme and before changing the theme and all I was earning 10-15 $ per day and after changing the CTR increased and we started making $300+ everyday. Experimented few ads placement and found the best for us. We utilized Link ads & custom ads. We will share those placements in another detailed post soon.
Few of the people suggested me using some Clickjack scripts. It would have given me more earnings but as I expected for $100 only and got $2000+ without any scripts I was happy with that. Because mates Something is Better Than NOTHING 😛 ! That’s why didn’t took any risk with my earnings.
After this much hard work, Lets discuss what outcomes I got with this work.
For some of the Major keywords of Bigg boss I even outranked the official website of bigg boss too for several weeks. Even There was a Google realtime update In the middle of my event. Frankly speaking that too helped me a lot by removing my competitors from my way 😛 . Here is the Google snippet of my site, It started giving me authority and Importance due to the Onpage SEO .
I started this event blog just expecting to earn a $100 as this was my first event Niche but ended up making $2000+ Like a BOSS 🙂 .
The Highest Realtime Recorded by me on my Event Niche blog was 6500 realtime visitors. As i was on blogger so didn’t have any problem of hosting. If you want to know my real experience then give it a try and feel it by yourself.
FINAL WORDS :
After reading this all I am sure you all would be excited to make an Event blog and Rank and Bank from it. See guys I have a suggestion for you Don’t fear of failure like whether I can rank or not , whether I will make money or not. Give it a try as many people use these event blogs to kickstart their careers. Remember the fact ” What you know is not Important, Applying What you know is Important “ . So Keep Hustling, learning & Earning with focus and dedication and you will also surely rock.
” You will Either End up with EARNING Something or Definitely LEARNING something “
Hope you found this Post on How I made $$$$ from my first Event Niche blog Helpful and Informative. Many more tips and tricks are on the way coming soon. So keep visiting us for more Tech and Blogging stuff.
In case we forgot to state something or if you have any doubts regarding Event Niche Blog then please feel free to drop a comment below. I will try to reply as soon as possible to you 🙂 .